Hegarty on Advertising
A Nonfiction, Business, Design book. Maybe we should rethink the whole organizational structure of an office and think of it as a club? A...
What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency,...
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- Filetype: PDF
- Pages: 224 pages
- ISBN: 9780500515563 / 0
H1HSmpuunL-.pdf
More About Hegarty on Advertising
Maybe we should rethink the whole organizational structure of an office and think of it as a club? A club is a place people enjoy going to and spending time in. A club is a rewarding, engaging and stimulating place to be. So why dont we think of the office as a club and learn from the way a club is run rather than an office? John Hegarty, Hegarty on Advertising // But each of us has our own journey: the place you were born, your early memories, experiences, loves, hates all of these things go into making you who you are. It is why you are unique and why that uniqueness must go into your creativity. John Hegarty, Hegarty on Advertising // Do not go gentle into that good night, but rage against the dying of the light. John Hegarty, Hegarty on Advertising //
http://vulpeslibris.wordpress.com/201... exceptional Diverting enough and, crucially, short ride through Hegarty's feelings about advertising and his career. Hegarty might produce magic visually but this is a parade of truisms and that isn't helped by the formatting. Large bold paragraphs really only flag how middle of the road some of it is. You do get the impression that Hegarty is...
