Content Everywhere: Strategy and Structure for Future-Ready Content
A Nonfiction, Writing, Design book. What is this book about?This book isnt really about method; its...
Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
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- Filetype: PDF
- Pages: 240 pages
- ISBN: 9781457102752 / 0
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More About Content Everywhere: Strategy and Structure for Future-Ready Content
Informative writing can be entertaining. A few sassy sentences don't do it. This book is so dense it's not effective. What is this book about?This book isnt really about method; its about mindset: about establishing a way of thinking that will serve your contentnot to mention your users, your organization, and your sanitywell into the future. Its about building a framework for thinking about content, not answering every question youll encounter about... The most exciting, instructive, and terrifying chose-your-own-adventure I've ever read!
