Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media
A Academic, Business, Nonfiction book. This is a MUST read for anyone in PR or marketing!
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll...
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- Filetype: PDF
- Pages: 217 pages
- ISBN: 9780789748379 / 0
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More About Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media
I really think this is a great introduction to content marketing. It has many and good examples. I also see this book as a good one to go back to once in while for inspiration.A few chapters (max 10% of the book) I believed to be a bit out-dated since they are more technical, but this field is in such development that it is hard to... This is a MUST read for anyone in PR or marketing! This book is a must read, not only for those who are interested in content marketing and creating good content, but for everybody who works in marketing & communication. Rebecca Lieb explains what content marketing really is ("Think like a publisher!"), shares examples, provides an overview of digital content channels and tools to measure...
