Focus: The Future of Your Company Depends on It
A Leadership, Entrepreneurship, Business book. This is not a new book, and Al makes plenty of predictions, so it...
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in...
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- Filetype: PDF
- Pages: 320 pages
- ISBN: 9780060799908 / 60799900
Bk5hr__un8-.pdf
More About Focus: The Future of Your Company Depends on It
This is not a new book, and Al makes plenty of predictions, so it was interesting to see where he was right, and where he was wrong. He was way wrong in saying Apple shouldn't be looking at combining computers with phones, sheesh. But the principle of the book is sound, that companies are misled by broadening their focus to the point... You'd think a book called focus would be more... Ahh focused. Authors wax and wane and interject stories that seem only loosely tied in the chapter's theme. Also, some of the predictions they make about very bad marketing moves turn out to be wrong as the book is now dated. Still, this book has a very solid elegant theme and from the... Wonderful book for branding, and creating strategy. It has been too long, and I need to read it again.
